Assignment Instructions

Learning Objectives:

• Identify the key characteristics of consumer behavior.
• Explain how customer satisfaction influences customer loyalty.
• Analyze product development strategies.

Prompt:
Review Lesson 5 and Chapter 10: Product Design and Development of Exploring Business (http://open.lib.umn.edu/exploringbusiness/part/chapter-10-product-design-and-development/). as part of well written essay (400-500 words), address the product development categories noted in the Exercise below.  Adhere to APA 6th ed. formatting and include sources and citations where appropriate as well as a reference list at the end of your essay.
Detailed Analysis – Exercise from 10.1 What is a Product in your textbook Exploring Business (http://open.lib.umn.edu/exploringbusiness/chapter/10-1-what-is-a-product/).
Identify a good or a service for each of the following product development categories: new-to-the-market, new-to-the-company, improvement of existing product, and extension of product line. To come up with the products, you might visit a grocery store or a mall (or think about products you use). Don’t use the Just Born examples presented in the chapter.
Instructions:

• Develop a formal 350-700 word essay
• Your essay should include an introductory paragraph and a conclusion.
• Follow APA format for structure. An APA template is attached here.   Support your essay with 3 credible, academic references beyond the course materials.  Please note Wikipedia, Investopedia and similar general websites are not credible academic references.