Think about (and research) the following questions:

“Something I don’t Know” – Research an emerging social media channel not discussed in the textbook (e.g. TikTok, HouseParty, Vero, … etc.)

What are its key characteristics (e.g. number of users, user demographics)?
What new trends/features are available (i.e. how does it work)?
What kind of visuals does the site use compared to others?
What’s a typical post look like?
What are some examples of brands using this channel?
What is the significance/impact of this platform on social media marketing strategy?

What happens when a social media platform expands its audience (e.g. Houseparty from the article above)?
???? Fill in the Blank: Would _________________ brand (the more random the better) use platform ______________? Why or why not?