INSTRUCTIONS ARE ATTACHTED
LOOKING FOR SOMEONE WHO WILL BE WILLING TO CONTINUE WORK FOR THE NEXT 4 WEEK AS THIS IS A COURSE ASSIGNMENT/PROJECT
Read

Chapter 9: Managing the Marketing Effect, Sections 9.1 and 9.2 of the course text, Principles of Marketing

Watch

How to Use SWOT Analysis (Links to an external site.)
The Five Competitive Forces That Shape Strategy (Links to an external site.)

This week, you will be creating components of your capstone marketing plan assignment. You will then finish your plan in Week 5.
Using the company you selected for your marketing manager internship, you will complete a situation analysis with the goal of identifying a new product/service to develop your marketing plan against.
The Marketing Plan: Product Identification and SWOT Analysis paper

Must be three to four double-spaced pages in length (not including title and references pages) and formatted according to APA Style (Links to an external site.) as outlined in the Writing Center’s APA Formatting for Microsoft Word (Links to an external site.) resource.
Must include a separate title page with the following:

Title of paper in bold font

Space should be between title and the rest of the information on the title page.

Student’s name
Name of institution (University of Arizona Global Campus)
Course name and number
Instructor’s name
Due date

Must utilize academic voice. See the Academic Voice (Links to an external site.) resource for additional guidance.
Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.

For assistance on writing Introductions