Question DescriptionThis assignment will be submitted to Turnitin®.Instructions In this assignment, you will outline three metrics that are associated with measuring marketing communications efforts. Some examples of these metrics are outlined in this week?s reading assignment. Be sure you comment on how these specific metrics matter to the services that you will be promoting in your Signature Assignment.Length: 2-3 pages, not including title and reference pagesResources: Include a minimum of 3 scholarly resources to support your assignment.Your assignment should demonstrate thoughtful consideration of the ideas and concepts presented this week. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to University?s Academic Integrity Policy.Resources:Data-driven marketing [electronic resource] : the 15 metrics everyone in marketing should know / Mark Jeffery.Read Chapter 3: The 10 Classical Marketing MetricsRead Chapter 4: The 5 Essential Nonfinancial MetricsMarketing value metrics : a new metrics model to measure marketing effectiveness / Malcolm McDonald, Peter Mouncey, Stan Maklan.Read Chapter 12: Social Media: Metrics and MeasurementWhat Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?Due Date Dec 1, 2019 11:59 PMHide RubricsRubric Name: Common Grading Rubric ? 10 PointsCriteria Not Evident Needs Improvement Meets ExceedsContent per Assignment Instructions 30% of total 0 pointsCompleted few parts of the assignment and/or did not address many questions/tasks posed in the assignment instructions or assignment prompt. 2.25 pointsCompleted some parts of the assignment and/or did not address several questions/tasks posed in the assignment instructions or assignment prompt. 2.55 pointsCompleted all required parts of the assignment and addressed most of the questions/tasks posed in the assignment instructions or assignment prompt. 3 pointsCompleted all required parts of the assignment and addressed all questions/tasks posed in the assignment instructions or assignment prompt.Critical Thinking 50% of total 0 pointsNo evidence of knowledge and understanding of assignment content.No evidence of analysis of assignment content.Responses were generally not thoughtful, thorough, or well-reasoned. 3.75 pointsLittle evidence of knowledge and understanding of assignment content.Little evidence of analysis of assignment content.Responses were occasionally thoughtful and/or may not have been thorough or well-reasoned 4.25 pointsSome evidence of knowledge and understanding of assignment content.Some evidence of analysis of assignment content.Responses were mostly thoughtful, thorough, and well-reasoned. 5 pointsStrong evidence of knowledge and understanding of assignment content.Detailed evidence of analysis of assignment concept.Responses were thoughtful, thorough, and well-reasonedIntegration of Resources 10% of total 0 pointsResources are not scholarly and/or peer-reviewed; and/or were of poor quality and/or not appropriate for the assignment. 0.75 pointsSome resources are scholarly and/or peer-reviewed; and/or were of good quality and/or appropriate for the assignment. 0.85 pointsMost resources are scholarly and/or peer-reviewed; and/or were of good quality and/or appropriate for the assignment. 1 pointResources are scholarly and/or peer-reviewed and were of excellent quality and/or appropriate for the assignment.Grammar/ Mechanics/APA Formatting 10% of total 0 pointsNumerous misspelled words and grammatical errors.APA formatting not used. 0.75 pointsFrequently misspells words and/or makes consistent grammatical errors.Numerous APA formatting issues. 0.85 pointsOccasionally misspells words and/or some grammatical errors.Minor APA formatting issues. 1 pointNo or very few misspelled words and/or no or very few grammatical errors.No APA formatting issuesOverall Score Level 10 or more Level 26.75 or more Level 38.4 or more Level 49.25 or more <