BMGT 364 Week 4 Discussion LA#1

After considering the relevant Week 4 materials and/or any outside sources that you identify, the assignment here is to create a vision and mission statement for company in the brief scenario below.

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Annie Oakley owns a specialty rifle manufacturing company, “Annie’s Babies”. She and her staff design rifles to fit the specific requirements of individual customers. Her rifles range in price from $2,500 to the most expensive one to date at $25,000. She aspires to become the “Lamborghini” of the rifle world. Currently, she has a small but growing clientele and receives her orders by word of mouth. Anxious to increase the activity and production of the plant, Annie seeks to gain customers by being known for her attention to detail, personal, customized designs, and quick turnaround time. Her employees are expected to produce the rifles with these ideas in mind and never to give in to the temptation to lower the quality of the rifles.

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