BUS 352 WEEK 2 DISCUSSION 1

Discuss the advantages of established click-and-mortar companies such as Walmart over pure-play e-tailers such as Amazon.com. Conversely, what are the disadvantages of click-and-brick retailers as compared with pure-play e-tailers?

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One of the most significant advantages of an established business that the brick and mortar provide real experiences with immediate gratification. The customer can feel the product or displays catch the eye. One lesson that comes to mind is the one on one sales associate and customer relationship. Another vital advantage is customer service. In-person engagement can bring primary retail business. Interacting with associates and products can incorporate more satisfying and rewarding customer experiences. When customers have the freedom to physically interact with the items they are considering they can make more informed decisions and individual purchases. Also, it is easier for customers to return items at a physical location. Superior customer services increase future sales. Taking the item purchased home the same day is exciting to consumers. According to Scandit, 60% of shoppers

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