BUS 352 Week 3 DQ 1 Four P’s

In a paragraph, relate B2B to the four P’s of marketing (product, price, placement, promotion). Then, describe a B2B exchange and identify how it demonstrates the four P’s. Prepare your response in 200 words and respond to two other learners.

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The 4P’s of marketing can be easily relatable to B2B because regarding product, there are many products and services offered through B2B i.e., “chemicals, computer electronics, utilities, agriculture, shipping and warehousing, motor vehicles, petrochemicals, paper and office products, and food are the leading items I B2B (Turban, King and Lang, 2011).” Price is another important facet in B2B in that prices can be very competitive within different businesses trying to outdo other businesses with competitive pricing. Pricing can be at market prices and the same way businesses go out of their way to provide the best pricing to customers, they also go out of their way to provide the best pricing to businesses and their suppliers to meet product demands.

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