Case Scenario

2. (Refer to Case Scenario 2) Using the five-forces framework, summarize the opportunities and
threats facing Barracuda as it considers entry into the home furnishings manufacturing
industry. Which threats are greatest to current incumbents?  [10 points]
3. Describe a value chain analysis. How does a value chain analysis help a firm gain competitive
advantage?  [10 points]
4. The text points out that from a resource-based view, you and your firm need to develop overwhelming
capabilities to offset the liability of foreignness. However, how does a small firm do that?  [10 points]
5. The text points out that not all firms should go global. In view of vast opportunities, why should some
firms not pursue international business?

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