CGD 318 Week 3 Discussion 1:

Select and discuss one of the following questions. Conduct research using the text and the University’s Online Library to support the position you take. Respond substantively to at least two of your classmates’ postings. a. Assess the public relations implications of the senior market in the United States. Identify a specific senior audience. Is this an influential audience? Why or why not? b. Determine the characteristics of the youth (Generation X and Generation Y). What are the public relation simplications regarding the use of their media habits and preferences?

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I chose question (b). Generation X members are largely in their 30’s and early 40’s. They are considered more ethnically diverse and better educated than the Baby Boomers. Generation Xers prefer direct communication via the traditional media including the printed newspapers, television and radio and they usually share and promote the social, political and emotional values derived from their experience. Many in this generation display a casual disdain for authority and structured work hours. They dislike being micro-managed and embrace a hands-off management

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