CGD 318 Week 4 Discussion 2:

Synthesize the course materials and evaluate how the public relations professional educates the media using a specific example either from a corporation, a sports celebrity, tourism (for a state, for example), or for an entertainer. Respond substantively to at least two of your classmates’ postings

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Building up an athlete’s image is vital to the athlete and the organization they are affiliated with. Having a good image helps book special events, sale tickets to sporting events, and apparel and of course keeps in good relationship with their sponsors. This is a win-win situation for the Public Relations professional, the athlete, sponsors and organization. Media kits, statistics, interviews, television appearances, etc. are the typical tools the PR professionals use to allocate information about their clients. At times athletes, for example, make bad decisions and get in trouble with the law which can cause a negative backlash with the way the public views the athlete. LeBron James comes to mind on the issues of when he first left Cleveland to join the

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