Coca Cola Beverage Company

  1. 1. Final Project on Coca Cola Beverage Company. Management Project Hamza L1F10BBAM0326 UMER FAROOQ L1F10BBAM2131
  2. 2. Introduction: The project is based on the history, mission, vision, organizational structure and management functions of the Coca Cola Company. All these headlines are discussed in detail in whole of the project. Introduction of the Company The Coca Cola Company is one of the biggest manufacturers, distributer and marketers of beverages in the world. It was formed in 1886. Coca Cola offers more than 400 brands in approximately more than 312 countries. History of the Brand Coca Cola is a multinational company who started its business on May 1886 in Atlanta as a beverage (formal drink) industry. Dr. John Styth Pemberton made a cough syrup which he named “coke” on 8th may 1886. Its price was 5 cent per glass and was available at the largest pharmacy of Atlanta known by the name of Jacob’s Pharmacy. Later on it was purchased by a well known businessman Asa Griggs Candler who introduced it as a “carbonated soft drink” in the market and hid marketing tactics led coke to Coca Cola and it dominated the market of carbonated soft drinks throughout the twentieth century. 2
  3. 3. In 1895 the company started to sell their product coke in bottles which was a strategy of the company to be recognized well in the International market. Their strategy worked and the bottled form of coke was successfully recognized all over the world in the beginning of 1896. Now a day’s Coca Cola is the most famous and highly consumed brand in all over the world. Coca Cola Company started its business in Pakistan in 1953, with the brands Coca Cola Sprite Fanta The name of the company was “Coca Cola Beverage Pakistan Limited”. The company was result of a joint venture between The Coca Cola International, Fraser and Neeves Singapore and Pakage ltd. It acquired many local bottling companies Pakistan, recently most of the bottling companies have been acquired by the company and now it has switched its attention to boost up their shares in Pakistani market. 3
  4. 4. Plants of the company in Pakistan There are many plants of the Coca Cola Company in whole over Pakistan. The plants are in Karachi, Hyderabad, Multan, Gujranwala, Sialkot, Faisalabad, Rahim Yar Khan and Lahore. Location In Lahore Coca-Cola Beverages Pakistan Limited. 5-E-II, Gulberg III, Lahore 54660, Pakistan. Mission, Vision and Values The company is facing a huge numbers of challenges from all over the world. Competitors are making brand new strategies to come close or defeat the company. If the company wants to flourish them in the future, they must look forward and should understand the direction of the business in the market and make their mind for future. The company should become aware about what is going to come in front of them in the future and how will they be able to tackle the situation. Their vision for next ten years is about to create a long term destination program for their business which will also provide them a “Roadmap” for wining from their bottling competitors. Mission “Our Roadmap starts with of our mission, which is enduring. It declares our purpose as a company and serves as a standard against which we weigh our actions and decisions. a. To refresh the world. 4
  5. 5. b. To inspire moments of optimism and happiness. c. To create value and make difference.” Vision “ We will become the best and biggest anchor bottler in the world” “Our vision serves as the framework for our ROADMAP and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable quality growth. a. People: Be a great place to work where people are inspired to be the best they can be. b. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people desires and needs. c. Partners: Nurture a wining network of consumers and suppliers, together we create mutual, enduring value. d. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. e. Profit: Maximize long term return to shareowners while being mindful of our overall responsibilities. f. Productivity: Be a highly effective, lean and fast moving organization.” Organizational Design Before the nineties the Coca Cola company was having the centralize system of control in it, but after sometime they realized that if they had to meet the demands of the customers they should adopt the decentralized system in which the authority of decision making is distributed between different managers so that the every sector can be managed effectively. This system was implemented in the nineties by 5
  6. 6. the company’s board of directors. Now the organization is having two groups who are responsible for operating: Bottling Investments Corporate Operating groups are also divided by different regions i.e. Africa, Asia, Middle East, European Union, Latin America, North America etc. All the divisions are further divided into geographical regions. This allows the local market to involve in decision making, due to this the organization responds quick to the changing demands of the market, this helps the upper level managers to concentrate on the long term planning of the organization. The company’s corporate division is filled with different departments which are as follow:  Finance Department  Human Resource Department  Marketing Department  Innovation Department  Planning Department Some of the above mentioned departments are in the lower levels in the regions of the company, the decision making job is most of the times done by the top level management. Sharing the latest information with each other is very fast by all the departments and by such activities the organization appears to be doing their job effectively by balancing standardization and mutual adjustment. The organization has made the

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