Discuss the impact of the provisions of the Protection of Personal Information Act of 2013
(POPI Act) on direct marketing by means of unsolicited electronic communications (SPAM). In answering this question, you should note the following:
(a) The definition(s) of direct marketing and electronic communications. (5)
 
(b) Contrast the provisions in POPI Act with those in the Consumer Protection Act of 2008 (CPA) regarding this issue. (15)
(c) The relevance of the Electronic Communications and Transactions Act of 2002 (ECT Act) if any, regarding this issue. (5)