Assignment Content

1. Competencies
   • Analyze the evolution of social media standards and practices and how it relates to the potential need for regulation of social media, along with ethical concerns.
   • Evaluate psychological theories and their insights into the widely varying opinions and attitudes that are expressed through social media.
   • Compare and contrast new social media marketing trends with more traditional forms of advertising.
   • Assess the development of societal standards in relation to social media and how this can alter social norms in everyday life.
   • Integrate the positive and negative effects of social media making global communication easily accessible.
   • Design a personal plan to use social media to benefit the student both personally and professionally as well as minimize online mistakes and their impact.
   • Student Success Criteria
     View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.

     *Format in APA and don’t forget to cite your sources.*
     Instructions
     Social media use is critical to a dynamic and competitive brand, whether that brand is something you sell, a group home, a non-profit organization, or your self-image. This project will get you thinking about effective ways to shape your social media tools to make the most of your brand, to keep consumers talking and thinking about your brand, and to get interaction from those you seek to sell to or to help. You will take a look at what you post to social media, possible responses or reactions you will receive, as well as use social media trends and society controls to keep your brand meeting your goals.

     Your final project should include a plan for the following: how you will utilize a minimum of four social media sites; what your target audience will be; your use of contacts, outreach, and advertising best practices; your posting do’s and don’ts; and explanations of your choices using the sources from the course and others you find.

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