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Hypothesis testing

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Purpose

The assignment has two parts: one focused on information research and analysis, and the other is on applied analytics.

 

Resources: 

· Microsoft® Excel®

· “How Netflix Expanded to 190 Countries in 7 Years” from Harvard Business Review

· Call Center Waiting Time

 

Part 1: Globalization and Information Research

Context: Companies that perform well in their country of origin usually consider expanding operations in new international markets. Deciding where, how, and when to expand is not an easy task, though.

 

Many issues need to be considered before crafting an expansion strategy and investing significant resources to this end, including:

· the level of demand to be expected for the company’s products/services

· presence of local competitors

· the regulatory, economic, demographic, and political environments

 

Carefully researching and analyzing these and other factors can help mitigate the inherent risk associated with an overseas expansion strategy, thus increasing the likelihood of success.

 

As a data analyst in your company’s business development department, you’ve been tasked with the responsibility of recommending countries for international expansion. You’ll write a report to the company’s executive team with your research, analysis, and recommendations.

 

Instructions: 

Write a 525-word summary covering the following items:

· According to the article listed above, what were the most important strategic moves that propelled Netflix’s successful international expansion?

· The article mentions investments in big data and analytics as one of the elements accompanying the second phase of overseas expansion. Why was this investment important? What type of information did Netflix derive from the data collected?

· According to the article, what is exponential globalization?

· Not all international expansion strategies are a resounding success, however. Research an article or video that discusses an instance in which an American company’s expansion efforts in another country failed. According to the article/video you selected, what were the main reasons for this failure? Do you agree with this assessment?

· Explain some of the reasons why certain companies’ expansion plans have failed in the past.

 

Part 2: Hypothesis testing

Context: Your organization is evaluating the quality of its call center operations. One of the most important metrics in a call center is Time in Queue (TiQ), which is the time a customer has to wait before he/she is serviced by a Customer Service Representative (CSR). If a customer has to wait for too long, he/she is more likely to get discouraged and hang up. Furthermore, customers who have to wait too long in the queue typically report a negative overall experience with the call. You’ve conducted an exhaustive literature review and found that the average TiQ in your industry is 2.5 minutes (150 seconds).

 

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