Research/Dissertation Proposal

(MSc Management)

 

 

pTitle/ Impact of Strategic Flexibility on Financial Performance: Cellular Mobile Phone Industry.

 

pMobile Phone Companies studied/

1.      Nokia

2.      Eriksson

3.      Sony

4.      Motorola

5.      Samsung

6.      Apple

7.      BlackBerry

8.      SAGEM

9.      Huawei  (founded in 1988, having overtaken Eriksson in 2012)

10.  Jolla (Entity of company (formed in March 2011) renamed to Jolla in October 2011)

 

pTimeframe for research and study/ 1990-2012 (for new companies if no data found      for all period, collection for the periods available, then prediction for it’s future in the market is element in this research)

 

pData collection method (Quantitative)/ Secondary data collection à Converting that into quantitative data à Econometric analysis

 

pOutcome from my supervisor meeting about the topic (Strategic Flexibility) definition based on his point of view (Not necessary to be considered):

Studying the strategic flexibility. He said, ” looking at manufacturing, supply, NPD, market oriented and innovative for the company”.  He added,” option, speed and extent are an elements for strategic flexibility”. Also, I have meet with him later, asking if he could he me with any suggestions regarding the research question, he have suggested the question to be: How can Strategic Flexibility impact: return on assets, market competition, return on investment and financial performance in the long term?.

 

Word Count:  Proposal 2,000 words- Dissertation 15,000 words (Approximately).

 

pProposal requirements:

 (See the proposal form as a guide and answer all its questions).