UNIT 7
Topic: Execution
Benchmark – Strategic Planning: Communication Plan 

Details:
Using your completed action plan, create a 500-750 word communication plan for disseminating your action plan to all of the stakeholders. Which strategies do you plan to utilize and why? Your plan should demonstrate how you plan to use formal and informal communication channels to implement the plan.
In addition, explain how the communication plan addresses what you are hoping to achieve with your strategic goal. What leadership or managerial skills will you draw upon in implementing this plan?
While APA format is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines.

RESOURCES
Textbook 
1. Management 
Read Chapters 10 and 17 and the Appendix in Management. 
http://gcumedia.com/digital-resources/cengage/2013/management_ebook_11e.php 

Electronic Resource 
1. Communications Planning: Getting the Right Messages Across in the Right Way 
Read “Communications Planning: Getting the Right Messages Across in the Right Way,” located on the Mind Tools website.
https://www.mindtools.com/CommSkll/CommunicationsPlanning.htm 

2. Creating Adaptive Organizations 
Read “Creating Adaptive Organizations,” by Kenney (2010), located on the American Management Association (AMA) website. 
http://www.amanet.org/training/articles/Creating-Adaptive-Organizations.aspx 

3. The Adaptive Organization: Fostering Change in Five Areas 
Read “The Adaptive Organization: Fostering Change in Five Areas,” by Kenney (2010), located on the American Management Association (AMA) website.
http://www.amanet.org/training/articles/The-Adaptive-Organization-Fostering-Change-in-Five-Areas.aspx 

e-Library Resource 
1. Complexity Leadership Generates Innovation, Learning, and Adaptation of the Organization 
Read “Complexity Leadership Generates Innovation, Learning, and Adaptation of the Organization,” by Geer-Frazier, from Emergence: Complexity and Organization (2014).
https://lopes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true