PRODUCT: Motorcycle, Yamaha R1
WHAT IS THE BRAND FOR ITS LOYAL USERS?
Yamaha is a Japanese founded motorcycle manufacturer. Yamaha offers a wide range of motorcycles that are well-built, high-performance, sharp-looking, robust and have excellent handling. Yamaha motorcycles are considered such good bikes that they ranked the highest in a Consumer Reports survey that evaluated reliability and customer satisfaction
WHY ARE WE DOING THIS COMMUNICATION/CAMPAIGN?
To make clients be interested and want to discover a bigger range of motorcycles.
To make other customers like and buy Yamaha.
To inform clients about upcoming products and to let them know the history and main idea behind making Yamaha.
WHO IS OUR TARGET AUDIENCE? WHAT’S GOING ON IN THEIR LIVES?
Yamaha’ target group he main target audience for Yamaha is of around 18-50 year old consumers who are involved in sports and outdoors activity.
WHAT DO THEY THINK ABOUT…
The Category- High performance motorcycles
Competition – Suzuki
Our BRAND- Famous for it’s high-performance, sharp-looking and excellent handling
WHAT DO WE WANT THEM TO THINK/FEEL?
Because Yamaha is a high-performance motorcycle brand with the slogan “Revs Your Heart,” we want our future customers to know that every outdoor and adventurous person should own a Yamaha motorcycle because the main goal in designing these motorcycles was to create a motorcycle that would reflect the person’s passion and happiness. Also, to let our consumers know that Yamaha isn’t just an outside and adventurous bike; it can still be a sport bike that you can use on the track while also using it as a daily driver.