Review an example of a company who used strategies to exploit a new era of digitalization and benefited from it, “Lowering the Cost of Ultrasound Equipment through Digitalization.”This week’s discussion focus is technology innovation, through the use of examples that we research and share. Before we begin this discussion, please review an example of a company who used strategies to exploit a new era of digitalization and benefited from it, “Lowering the Cost of Ultrasound Equipment through Digitalization.”This example shows how a company reached a previously untapped market niche by digitalizing a product, which also allows the firm to reduce expenses. Thus, digitalizing can support a firm that is pursuing a simultaneous advantage in differentiation and cost leadership.