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SA515 WEEK 1 DISCUSSION3

How would you define sport marketing today? How has this concept changed over the past 10 years, in your assessment? What’s the importance of marketing of sport and marketing through sport, as noted in chapter one of the text? (SM)

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Sport marketing is the advertising of sport to meet the needs and wants of fans and customers.Selling of goods and services in sport marketing include ticket sales to games and events,merchandising sales for team or league apparel and accessories, and programs to promote sportparticipation as a few examples.I do not believe the process of sport marketing has changed much in the last 10 years because thecurrent channels of marketing that are commonly used have been used for about the last 10years. If there is any difference, it would be the change in how social media is utilized formarketing purposes. I would be more inclined to say that it has changed more dramatically ove

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