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SA515 WEEK 2 DISCUSSION 3

In your assessment, how has sport advertising changed within Communication in the past10 years, as noted in chapter two? (SSC)Why do you feel the need for professionals has increased over the past 10 years? Looking ahead, what’s your perspective of sport advertising within communication?

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Over the past 10 years there has been a change in sport communication. Careers now support services that involve oral or written communication. There has also been an increase in social media use and sport related films. The purpose of sport advertising is to communicate messages regarding products. The type of communication varies with products and audience. In the next 10years I think the need for professionals in sport communication will change. As of 2012 there were more than 200,000 jobs in advertising in the U.S. There is an increase in sport careers too. Careers include advertising sales, management, media buying, and sponsorship sales. Looking

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