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SRM320 Week 5 Discussion 1

List the principles that should be observed in a marketing program. Give two specific examples of how these can be applied to a sports program. Describe why this would be advantageous.

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There are four principles that should be observed in a marketing program and they are what we call the four P’s product, price, place and promotion. All four of these principles bring a different element to the program. When it comes to a sports program there is a significant difference between sports marketing and traditional marketing of goods and services. Product: as for sports marketing this principles is similar to what happens with mainstream marketing due to the tangible benefits that are provided. You would need market a product that can be produced for it to be sold. There’s so many things that come to mind, but I want to talk about UFC as a product and where they started and have now became mainstream. This was

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