Targeting and Positioning

Week 1 Discussion $6.00

Discussion Topic

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Due April 29 at 12:59 AM

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Discussion

Before beginning work on this week’s discussion forum, please review the link “ Doing Discussion Questions Right ,” the expanded grading rubric for the forum, and any specific instructions for this week’s topic.

By the due date assigned respond to the assigned discussion questions and submit your responses to the appropriate topic in this Discussion Area.

· Respond to the assigned questions using the lessons and vocabulary found in the reading.

· Support your answers with examples and research and cite your research using the APA format.

· Start reviewing and responding to the postings of your classmates as early in the week as possible.

Advertising and Promotion

Assume you work in marketing for a firm in one of the following scenarios:

1. An upscale clothing line which is geared for children ages newborn to 12 years of age

2. A non-profit organization which helps women who have been victims of domestic violence

3. A firm which markets outdoor equipment for activities such as camping, fishing, hunting, etc.

4. Pick a firm of your choice and include the link to the web site or provide description of the brand.

Create a 300-400-word response discussing the following questions:

· Identify six promotional methods you will use to reach the target market for your selected scenario. Provide your justification in terms of why this method is appropriate for your target audience.

· How should your firm utilize social media to position your brand?

· Pick two firms which compete in the product category you selected. What promotional methods do they use to market their brand?  Do you agree with their approach? Why or why not?

Be sure to properly cite your sources using APA; include your references and in-text citations. Comment on the postings of your classmates. Do you agree with their position? Why or why not?

Cite any sources you use in APA format.

Week 1 Project $15.00

Assignment

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Due May 3 at 12:59 AM

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Targeting and Positioning

This course has major project assignments due in Week 3 and Week 5. It will take more than a week’s effort to adequately complete them. Plan time to start the research and work on those assignments earlier than the week in which they are due.

Consider a product which you have recently purchased and answer the following questions:

· Assess how advertising influenced your recent purchase. How did it make you aware of the product? (include the advertisement or link to the brand’s web site)

· Based on your knowledge of the brand, who is the target market? In your analysis, consider the four sets of consumer characteristics which influence what people consume and how they respond to marketing communications.

· Evaluate how the brand is positioned in the marketplace. What benefits and attributes are associated with the brand?

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