Case Study Social Marketing Campaign Paper
The purpose of this paper is for the student to gain an understanding of the elements of social marketing and how those elements are linked to strong public health campaigns.
 
Course Outcomes
 
This assignment provides documentation of student ability to meet the following course outcomes:
 
CO 4: Explain how to use theories/models in the planning, implementation, evaluation, and cultural adaptation of public health programs intended to improve health at the local and national levels.
 
CO 5: Apply health communication concepts to methods and mediums for promoting health.
 
Requirements
 
The  Case Study: Social Marketing Campaign Paper is worth 225 points and will be graded on quality of case-assessment, use of citations, use of Standard English grammar, sentence structure, and overall organization based on the required components as summarized in the directions and grading criteria/rubric.
 
Create your case study using Microsoft Word , which is the required format for all Chamberlain documents.
 
Follow the directions and grading criteria closely. Any questions about your essay may be posted under the Q