Thinking Platform

Using Adverse Conditions to a Company’s Advantage

  • Chakravorti discusses four methods that corporate innovators use to turn adverse conditions to their advantage. These methods include: (1) Matching Unneeded Resources to Unmet Needs; (2) Rounding Up the Unusual Suspects; (3) Finding Small Solutions to Big Problems; and (4) Thinking Platform, Not Just Product.
  • Examine an organization of your choice and briefly discuss how the organization used, or might use, one of these methods to capitalize on the opportunity found in adversity.

Post your initial response by Wednesday, midnight of your time zone, and reply to at least 2 of your classmates’ initial posts by Sunday, midnight of your time zone.​

1st person to respond to

Csherri

Using Adverse Conditions to a Company’s Advantage

  • Chakravorti discusses four methods that corporate innovators use to turn adverse conditions to their advantage. These methods include: (1) Matching Unneeded Resources to Unmet Needs; (2) Rounding Up the Unusual Suspects; (3) Finding Small Solutions to Big Problems; and (4) Thinking Platform, Not Just Product.
  • Examine an organization of your choice and briefly discuss how the organization used, or might use, one of these methods to capitalize on the opportunity found in adversity.

An example of the method of Thinking Platform, Not Just Product is Hewlett Packard’s Deskjet printer platform.  In 1997, the company was able to design a printer that could be sold in both North America and Europe.  The core engine was manufactured in Japan and shipped to the two.  Before the change, the printer’s power supply was not a fit for both continents and had to be reconfigured before it could be sold.  The improved design possessed a power supply that works in all countries.  This change allowed the company to be able to ship products to anywhere in the world from anywhere in the world to keep supply and demand leveled. The cost of manufacturing, stocking, and delivering the finished product was reduced by 5% per year (1).

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