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Week 3 Discussion 2 – Change at The Top

After reading the Forbes articles “Six Reasons Tim Cook Is Doing A Great Job As Apple’s CEO” and “All Excuses Aside, Apple’s Major Problem Is Tim Cook,” explain the impact you think the transition from Steve Jobs to Tim Cook has had on Apple’s primary stakeholder groups: customers, employees, and investors. In what ways do you think Tim Cook’s leadership has changed Apple? Review several of your peers’ posts. Discuss any similar or opposing perspectives you have, with at least two of your peers. Take care to be professional and polite even if your beliefs or viewpoints differ.

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After reading both articles the conclusion is that a CEO has a responsibility that can make or break the production and growth of a business. Following Steve Jobs is a task that is nowhere near easy. He has invented a brand that has to flourish in more ways than some similar brands. I can say I would be more bias to this subject as I am a user of apple products. Of course I see the positive of the product itself but at the end of the day a corporation backs this product and comes up with innovative ways to expand the brand. All of these decisions all start at the top and work their way down to see the product itself in production and promoted. As mentioned in “Six Reasons Tim Cook is doing a great job as Apple’s CEO (2015), “A CEO should be judged on many criteria with the company’s stock price being just one of them.” From my perspective I view Cooks success through the products that are produced

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