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Review the Learning Resources for the week before responding to the Week 3 discussion prompt. Then, post your original posting and thoughtfully respond to at least 3 classmates.

Support your responses with research from the Learning Resources. Use APA in-text citations  and cite any outside sources. Create an APA reference list at the end of the document.

Please reply to this post with your response to the following questions in regard to broadcast media. Be sure to reference material from your textbook to validate your points as you answer these questions:

A) Is there any value left in the big-screen movie experience?

B) Will online streaming video overtake the other media formats? Why or why not?

C) How can broadcast television change to remain competitive and can you cite any examples of programming changes that they have made to do so already? How does “free content” in television play into this?

D) After reading 21st Century Communication: A Reference Handbook, Chapter 96: “Radio and Television Programming,” explain how cable TV was instrumental in leading to greater demassification (look it up if you don’t know what it means) of media content.

Please comment on at least 3 of your classmates’ postings with questions or thoughtful, respectful, thorough responses.

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